New technology for new markets

 

Conrad-Rademeyer HSNovus Print, a division of Novus Holdings has managed to stay relevant in print amidst the increased pressure in the industry. The answer lies in the business’s ability to adapt, its excellent relationships with clients, as well as the technology it uses, which has allowed the business to bring cutting edge offerings to market. This is according to Conrad Rademeyer, Novus Print’s group executive.

‘With continued and substantial investment since 2000 into state-of-the-art technology, our plants are equipped with the most advanced equipment available in all areas. These include pre-press, press and post-press. The on-going implementation of faster and better technology ensures highly efficient, fully automated production processes that deliver quick, high quality printing of almost any format,’ he adds.

Novus Print can print on most products and offer specialised printing, such as security assured printing amongst others. It also offers short and medium print runs to the publishing, book and commercial market.

‘We are a customer-focussed business. This is not a forgotten value at our company; it goes to the core of everything that we do. We identified a need in the publishing industry for a solution that would allow for them to print in the country of origin, due to lower inventories and order trends. This was identified by working with clients in the publishing industry.’

The result was the acquisition of the Kodak Prosper 6000C press with Kodak Stream inkjet Technology. It has proven to be a win-win for the industry and the business. The Prosper can span from small quantities to high volumes, which gives Novus Print a great spectrum of mobility in the market.

‘The press has helped us attract overseas clients, whilst at the same time transforming the local market. Price points across the spectrum of both long- and short-run jobs were sufficiently attractive that a wide range of clients could benefit. Everyone wants to get a lower critical run. Over the course of a year that title may print multiple times. This allows the publisher to control gross margin, cash flow and stock levels more affectively.

 

It also gives them quick turnaround and speed to market. We were used to handling about 300 jobs a month. We are now handling 200 percent more. This is due to the productivity of the machine,’ says David Clayton, GM of Novus Print Solutions.

There is the need for more books per subject per student and the cost of books is increasing. The impact on books and reading in general could be detrimental, especially on publishers and, as a result, on printers. But, with this technology, publishers no longer need to have a large capital outlay.’


Subscribe to our mailing list

* indicates required

Would you like to receive the FREE Graphix newsletter?

* indicates required
Close