The newspaper vending machine has Internet access and prints, in real time, over 200 magazines and journals in just two minutes. Ricoh SA’s Tian Horn comments: ‘Meganews reduces publishers’ costs for distribution and logistics. It is also more environmentally responsible and saves on transportation and the product is a direct response to the growing need for on-demand printing.’
The concept was initiated by Swedish journalist Lars Adaktusson, his brother Hans, and their company Meganews Sweden. Ricoh supplied the technology, Sweco created the software, card terminal and screens, and the stand was designed by LA + B. Purchases by consumers are made on screen using a credit card.
According to a survey conducted by the research institute Innventia on behalf of Meganews Magazines, fossil greenhouse gases generated during the life cycle of a magazine printed in a Meganews kiosk are approximately 60 per cent lower than when printed and distributed in the traditional way. The reason for this is that 40 per cent of traditionally printed journals are not sold and go directly to recycling.
Several of Sweden’s leading publishers are participating in the project, including Bonnier Tidskrifter, Aller Media, Albinson & Sjöberg, LRF Media, IDG, Talentum and Medströms. Over the next six months the stand will be tested in airports, hotels, hospitals, grocery stores and other malls across the country.